Lead Generation Campaign - Property
Targeting high-net-worth individuals, this Facebook advertising campaign was designed to showcase a unique off-plan property development in the UAE. Working with our client, we developed campaign assets and copy to highlight the key aspects of this unique location. Creative assets were then translated into Arabic in order to connect with native Arabic speakers and a series of ad creatives were tested.
Objectives:
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Generating high-net-worth leads for an off-plan portfolio in Abu Dhabi
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Leads needed to be prepared to schedule a site visit
Challenges:
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Saturated market
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Niche audience
Solution:
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Creation of high quality branded creatives for use within the campaigns
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Setup and launch of targeted marketing campaigns across social media channels
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Consistent monitoring and optimisation of campaign
“The Digital Peach have been great for us. They understand our business and with very little input from us just get on with the job. They generate interaction with our target audience with creative and engaging content, improve our visibility and really understand lead generation. They are proactive, work hard and we are very happy.”
Ben Crompton - Managing Partner
Crompton Partners
