Brand Realignment - During Covid Lockdown

Repositioning the brand to showcase authentic images of their food offering as well as injecting brand personality in order to build a stronger presence.
Objectives:

• Brand repositioning through bespoke asset creation, photography and copywriting.

Challenges: 

• New business navigating a lockdown period.

• The obvious use of stock photography was failing to connect with potential customers. 

• Photography and content needed to be created in a home space due to lockdown.

• Highly saturated market.

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Solution:
 

• Generate a buzz through engaging content, competitions and appealing photography. 

• Bespoke photography.

• Engaging & inclusive copy.

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