Lead Generation Campaign - Interior Design Firm
Targeting mid to high-net-worth individuals in both Dubai and Abu Dhabi, this Facebook advertising campaign was designed to showcase company values, expertise and accreditations with the ultimate campaign objective of lead generation. We used existing video content as well as developed still assets for this campaign.
Objectives:
-
Brand awareness to develop trust, showcase expertise, accreditations and design style
-
Leads generation for both residential and commercial property.
Challenges:
-
Establishing Trust
-
Niche Audience
-
Competitive Market
Solution:
-
Using a combination of creatives including short video creatives that include the lead designer to explain processes, showcase style and unique offering
-
Setup and launch of targeted marketing campaigns across search and social media channels
-
Consistent monitoring and optimisation of campaign