Social media has changed significantly ever since the birth of Facebook in 2004. With so many platforms, does Facebook still hold up against the competition? Gone are the days of high organic reach; Facebook has become a pay-to-play platform. But is it worth your investment?
The short answer is yes…but why?
Well, to put it simply, it increases your credibility. People still flock to Facebook to gauge a company's credibility based on the number of followers that the company has. So, having a healthier following will likely improve their trust in your brand and, therefore, increase the chances of them buying your product or services.
Please keep in mind that this is not the same as buying followers. What we are referring to here is closely connected to setting up a legitimate live campaign to grow your followers. Having said that, we don't recommend using this strategy for the long term; think of it as the boost your business needs to set the social media wheels in motion... Happy downloading!
